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Carphone Warehouse:
Happy Scrimping
Valentine’s Day

Carphone Warehouse prided themselves on being the lowest price around - perfect for all those penny-pinchers out there that would do anything to save a few quid. So when Valentine’s Day came round we decided to do something nice for all the scrimpers who we're in love but wouldn’t be seen dead paying 50 quid for a bunch of roses. Enter the Valentine’s Bouquet, printed on the back of the newspaper than any love-shrunk scrimper could roll up and resent to the the lovers in their life.

A TV spot cemented Carphone Warehouse’s price offering by speaking the language of our scrimpy audience. Word has it that Will is the dude in the cardboard knight’s suit.

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Shreddies: The Flatpack

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Maximuscle: The Party Trick