An industry-changing initiative to help close the Gender Pain Gap.
Nurofen:
See My Pain
Healthcare has a deep-rooted gender problem. Woman over-index in ALL types of pain, yet 1 in 2 women have had their pain ignored or dismissed. Added to this, most pain research is still only done on men. To make women’s pain impossible to ignore we commissioned the first ever Gender Pain Gap report to prove that the problem was both systemic and societal. Using this data, and over 5,000 women’s lived experiences of pain, we began the journey to close the gender pain gap and create lasting change.
To make women’s pain impossible to ignore we commissioned the first ever Gender Pain Gap report to prove that the problem was both systemic and societal. Using this data, and over 5,000 women’s lived experiences of pain, we began the journey to close the gender pain gap and create lasting change.
A range of provocative packaging highlighted the real dismissals women receive instead of treatment and helped put the report in the hands of GPs, Pharmacists, and key decision makers.
