Using rocket science to transform home decoration into a smart home solution.
Plant Drop:
Smart Plants
The air inside our homes can be up to 5x more polluted than outside with toxins coming off everyday household items like toiletries, furniture and cleaning products. In 1989, Nasa conducted the clean air study to research ways to clean the air for astronauts living in space. They found that in addition to absorbing carbon dioxide and releasing oxygen through photosynthesis, certain common indoor plants provided a natural way of removing volatile organic compounds including benzene, formaldehyde, and trichloroethylene - toxins also found in our homes.
Inspired by the ‘Energy Rating System’ for appliances, we created the ‘Pollutant Absorption System’ for house plants. Complex Nasa data detailing plant variants and the toxins they can help remove was distilled down into a simple, easy-to-understand key and displayed on stickers affixed to plant pots, “push in” tags planted in the soil or integrated into existing designs.
The ‘Pollutant Absorption System’ reinvented the way consumers shopped for plants. Instead of buying them based on looks alone, they could now buy them based on their lifestyle via a new e-commerce tool. By answering a few simple questions, customers were served the plants that would help create a healthy, pollutant free home.
