Columbia’s gear is so tough it can take you anywhere, even to the edge of the earth. To put that to the ultimate test we launched Expedition Impossible, a bold open invitation to the foil-hat brigade, the flat-earth faithful, and anyone who has ever typed “secret ice wall” into Google. The rules are simple. Find the edge, and you get everything the company owns. And this comes straight from CEO Tim Boyle, who said it with a very straight face.