The outdoors is out to kill you. Columbia gives you a better chance of survival.

Columbia Sportswear:
Engineered for Whatever

If you believe most outdoor lifestyle brands, the wilderness is one big postcard, full of flawless vistas and heroic hikers. We chose reality instead, the kind where nature is a chaotic beast waiting to fuck you up. From pitch win to campaign launch, this platform acts as a strategic reboot that drags Columbia out of the serene-mountain cliché and plants it squarely in the wild, unpredictable outdoors.

Columbia could have simply told people their jackets keep you warm, or they could strap someone to a snowplough and drive through an Alpine snow drift. We went with the latter.

The outdoors is out to kill you. Columbia gives you a better chance of survival.

Columbia Sportswear:Engineered for Whatever

Columbia could have simply told people their jackets keep you warm, or they could strap someone to a snowplough and drive through an Alpine snow drift. We went with the latter.

Columbia: Expedition Impossible

Columbia: Death Wishes

Columbia Sportswear:
Engineered for Whatever