Gear so tough, it’ll outlive you. Columbia Sportswear team up with Death himself.
Columbia:
Death Wishes
Columbia Sportswear gear is famously durable, which is why some people are still rocking their ski jackets from the 70s. To honour that commitment to longevity, we stitched a fully legal Will and Testament into a jacket. Because when your time is up, your jacket should have a bright future.
Who better to launch the jacket than Death himself. Meet @Reaper_1938, our newest influencer. The film dropped on social, daring people to retell their wildest near-death experiences for a shot at winning the jacket.
Fly posters took the launch straight onto the streets of NYC.
