Gear so tough, it’ll outlive you. Columbia Sportswear team up with Death himself.

Columbia Sportswear:
Death Wishes

Columbia Sportswear gear is famously durable, which is why some people are still rocking their ski jackets from the 70s. To honour that commitment to longevity, we stitched a fully legal Will and Testament into a jacket. Because when your time is up, your jacket should have a bright future.

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Who better to launch the jacket than Death himself.
Meet @Reaper_1938, our newest influencer. The film dropped on social, daring people to retell their wildest near-death experiences for a shot at winning the jacket.

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Fly posters took the launch straight onto the streets of NYC.

This is the story of how we enlisted the Grim Reaper to prove our gear is so tough, it will outlive you.

Gear so tough, it’ll outlive you. Columbia Sportswear team up with Death himself.

Columbia Sportswear:Death Wishes

Who better to launch the jacket than Death himself. Meet @Reaper_1938, our newest influencer. The film dropped on social, daring people to retell their wildest near-death experiences for a shot at winning the jacket.

Fly posters took the launch straight onto the streets of NYC.

This is the story of how we enlisted the Grim Reaper to prove our gear is so tough, it will outlive you.

Columbia: Engineered for Whatever

Just Eat: Snoop Dogg

Columbia Sportswear:
Death Wishes

Who better to launch the jacket than Death himself.
Meet @Reaper_1938, our newest influencer. The film dropped on social, daring people to retell their wildest near-death experiences for a shot at winning the jacket.